1. Start with the geography your firm actually serves
Eldersburg is a CDP in Carroll County, Maryland. A news strategy should therefore make an explicit choice about whether coverage is limited to Eldersburg, addresses Carroll County more broadly, or covers Maryland matters that affect the firm’s clients. Those are different geographic scopes. A statewide legal development may be relevant to an Eldersburg practice, while an incident elsewhere in Maryland may not support a useful local explanation.
Recommended approach
Ask Bosseo to show how geographic relevance would be assessed for your practice areas. Decide which Maryland developments deserve an Eldersburg-facing explanation, which need Carroll County context, and which should be excluded.
