1. Define the geographic audience before reviewing news coverage
The Census Bureau records Edgemere as a census-designated place in Baltimore County, Maryland. That relationship matters because a page aimed at people in Edgemere is not automatically the same as a page aimed at all of Baltimore County, the Baltimore metropolitan area or Maryland. Legal News is described by Bosseo as monitoring legal-news outlets across a firm’s state and matching stories to practice areas. For an Edgemere firm, the geographic decision is therefore whether a Maryland story should be framed for Edgemere readers, Baltimore County readers, a wider Maryland audience or more than one audience without blurring those distinctions.
Recommended approach
Ask Bosseo to show how geographic relevance would be evaluated for your practice areas. Keep Edgemere, Baltimore County and Maryland as separate reporting and editorial questions unless the firm has a reason to combine them. Do not use the population estimate to predict demand. Use it only to establish the place being served and to make sure page language does not imply a broader service area than the firm actually handles.
