1. Start with Easton’s actual geographic scope
Easton is recorded as a municipality in Talbot County, Maryland. The 2020–2024 ACS five-year estimate records a population of 17,308, with a margin of error of 27. That is context for the place your firm serves; it does not establish website demand, legal need, search volume, lead volume or revenue. For hosting, the useful implication is narrower: your infrastructure review should identify which pages and service areas your firm actually maintains. If the site is intended only for Easton and Talbot County, the review can focus on that current information architecture. If the firm also serves other Maryland communities, those locations should be documented separately rather than treated as part of Easton by default.
Recommended approach
Bring Bosseo the firm’s current service-area list, primary practice pages and any location pages you intend to keep. Use that inventory to decide what must be preserved during migration and what should be reviewed before publication. Geography should define the site content and measurement plan; it should not be used as a substitute for evidence about demand.
