Use Dundalk’s geography to define the review boundary
Your firm may describe its service area as Dundalk, Baltimore County, Maryland, or a broader area. Those are not interchangeable. Dundalk is a census-designated place, and the Census record places it in Baltimore County. The population estimate describes the place; it does not describe your callers, case mix, competition, or the number of people seeking counsel. Intake Coach should therefore be evaluated against your firm’s real conversations rather than a population-based assumption. Start by deciding which calls belong in the review: callers identifying Dundalk, callers from elsewhere in Baltimore County, or every intake call handled by the firm. That boundary affects how you interpret case types, follow-up ownership, and performance comparisons.
Recommended approach
Write down the geographic rule you want to use before reviewing performance. Keep Dundalk, Baltimore County, and any wider Maryland service area distinct in your reporting and consultation discussion. Ask Bosseo how the proposed review would reflect your chosen boundary without treating population as a forecast.
