1. Define the geography before a story becomes a page
Chevy Chase is a CDP in Montgomery County, not a synonym for all of Montgomery County or the entire Washington metropolitan area. A story about a Maryland statute may be relevant across the state. A crash or enforcement action may need a narrower geographic treatment. A court development may matter to clients throughout Maryland but still require a clear explanation of which court, rule, or jurisdiction is involved. Bosseo’s public Legal News page says its service matches stories to practice areas and a state, rather than promising a Chevy Chase-only news stream.
Recommended approach
Before booking, write down the geographic relationships you want reviewed: Chevy Chase, Montgomery County, Maryland, and any broader area your firm actually serves. Ask how those boundaries would affect story selection, headlines, calls to action, and internal approval.
