1. Map the inquiry path before changing it
A Chevy Chase law firm may receive inquiries through a website form, call, chat or video intake. Bosseo describes Automation as moving a lead from first contact into a CRM and case-management system, with information logged, tagged, routed and followed up. The practical starting point is an inventory of your current path: where an inquiry arrives, who sees it, what information is collected, where it is entered and what happens next. The Chevy Chase CDP’s relationship to Montgomery County is useful geographic context for naming the service area in your internal routing or reporting, but it cannot tell you how many inquiries originate there.
Recommended approach
Review one complete intake path for each channel and matter type you accept. Identify the first accountable owner, the next required action and the point at which a person must exercise legal or operational judgment.
