1. Define the geographic brief before reviewing stories
The firm serves Cheverly, a municipality in Prince George’s County, Maryland. That relationship should shape the review: decide whether the firm wants coverage framed for Maryland, Prince George’s County, Cheverly, or a wider service area. Those are different geographic choices. A Cheverly location does not, by itself, establish that a story is locally relevant or that readers will contact the firm. The useful question is whether a proposed article connects a timely legal development to the firm’s actual service area and practice areas.
Recommended approach
Bring a written geographic brief to the consultation. Identify the jurisdictions and communities the firm is prepared to serve, then review whether prospective news pages can describe that scope accurately without implying facts about an incident, court, agency, or affected person that are not established.
