1. Set the geographic boundary before discussing news
Bel Air North is recorded as a CDP in Harford County, Maryland. Your firm may serve only Bel Air North, all of Harford County, Maryland more broadly, or another defined service area. Those are different scopes. A story connected to Maryland may be relevant to a firm serving Bel Air North, but geographic relevance should be decided against the firm’s actual practice areas and intake territory rather than inferred from the CDP population. Population data cannot establish that residents are searching for legal help or that a news page will produce an inquiry.
Recommended approach
Write down the geographic scope you want reviewed: Bel Air North, Harford County, Maryland, or a combination. Then ask Bosseo how relevance filtering would apply to that scope. Keep the local name accurate in any page, title or call to action, and do not describe Bel Air North as a county, metropolitan area or statewide market.
