1. Start with the geography your firm actually serves
Baltimore Highlands is recorded as a CDP in Baltimore County, Maryland. A firm may serve people in Baltimore Highlands, elsewhere in Baltimore County, or throughout Maryland; those are different geographic scopes and should not be collapsed into one audience.
Recommended approach
Before booking a review, define whether the intended audience is Baltimore Highlands, Baltimore County, Maryland, or a broader Maryland market. Ask Bosseo how relevant stories are matched to the firm’s practice areas and state. Keep local references accurate: a page about a Maryland statute is not automatically a Baltimore Highlands page, and a Baltimore Highlands reference does not establish that the firm serves every nearby community.
