1. Turn an open-ended inquiry into a defined conversation
A conventional form may collect a name, contact details and a short description. Bosseo’s public Video Intake page describes a guided survey that asks one question at a time and qualifies an inquiry by case type, urgency and fit. That distinction matters when a visitor does not know which facts your firm needs first. A question path can give the visitor a clearer way to explain the problem and give your team a more consistent starting point. Ashton-Sandy Spring’s relationship to Montgomery County is relevant here: the intake should make clear which office, practice group or service area owns an inquiry rather than treating every local submission as interchangeable.
Recommended approach
Map the first decision points by practice area. Decide which answers identify a potentially relevant matter, which require additional review, and which should stop the ordinary intake path. Keep the path understandable on a phone and provide a clear alternative for a visitor who cannot or does not want to use video.
