1. Start with Annapolis callers, not population assumptions
The U.S. Census Bureau records Annapolis as a municipality in Anne Arundel County. Its 2020–2024 ACS five-year population estimate is 40,720, with a margin of error of 71. That figure describes the city’s population; it does not establish legal demand, call volume, language preference, competition or the number of prospective clients. Use the geography to define the calls you want to evaluate, while keeping the operating decision tied to your firm’s real phone records and service area.
Recommended approach
List the locations your firm actually serves and the matters you accept before configuring call handling. Decide whether Annapolis calls should follow the same path as calls from elsewhere in Anne Arundel County or Maryland. Do not use the population estimate as a forecast. Instead, review unanswered-call records, after-hours inquiries and the proportion of callers who need a callback, referral or existing-client support.
