1. Start with the right geographic footprint
Bosseo states that its Programmatic SEO engine can be scoped to an entire state or to counties selected by the firm. Adelphi is recorded within Prince George's County, Maryland, so an Adelphi evaluation should distinguish the place from the county and from a statewide service area. A page aimed at Adelphi is not automatically a page for every community in Prince George's County, and a county-level plan is not the same as statewide coverage. The Adelphi population estimate is eligibility context only; it cannot tell you whether people search for a particular legal service or whether another firm competes for that search.
Recommended approach
Bring a written list of the counties and communities your firm actually serves. Ask Bosseo to compare an Adelphi-focused option with a Prince George's County option and, if relevant, a Maryland option. Decide whether each location reflects a genuine service commitment, not simply a place name that can be inserted into a URL.
