1. Set the geographic boundary before choosing stories
Topsham is a census-designated place in Sagadahoc County, Maine. A Topsham firm may serve people in Topsham, elsewhere in Sagadahoc County, another Maine community or a broader area, but those are different geographic choices. Legal News should therefore be evaluated against the firm’s actual service area rather than against a population figure alone. Bosseo describes its Legal News product as monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. That capability makes geographic definition an implementation decision: decide whether coverage should address Topsham specifically, Sagadahoc County, Maine statewide issues or another permitted service area.
Recommended approach
Write down the firm’s geographic scope and the places it will not imply it serves. Ask how a proposed article will identify the affected location, whether a story is relevant to Topsham residents or only to a wider Maine audience, and whether the page’s call to action matches the firm’s licensing and service boundaries.
