1. Start with the geography your firm actually serves
South Berwick is a municipal town in York County, Maine. That relationship matters because a page about a statewide legal development is not the same as a page about an event in South Berwick or a question affecting people across York County. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. It does not establish that every story will be locally relevant to South Berwick, nor does the town’s population establish demand. Ask how the service would distinguish statewide coverage from town-specific and county-relevant coverage.
Recommended approach
Bring a written service area to the consultation. Separate South Berwick, York County, other Maine locations and any broader area your firm serves. Then ask how each geographic category would affect story selection, page language, calls to action and later review.
