1. Match news coverage to the geography you actually serve
Scarborough is recorded as a municipal town in Cumberland County, Maine. A page about a Maine statute, appellate decision, enforcement action, recall, or incident may be relevant to people in Scarborough, but the town’s population estimate does not show that any particular story will generate searches or clients. The geographic question is therefore practical: which stories deserve a Scarborough-facing explanation, which belong at a Cumberland County level, and which are relevant statewide? Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. That gives you a basis for discussing geographic coverage without assuming that every Maine story is locally useful.
Recommended approach
Ask Bosseo to show how a proposed story would be assigned to Scarborough, Cumberland County, or Maine. Set a written geographic rule for the firm: publish only when the legal issue fits the practice and the service area, and do not imply that an incident occurred in Scarborough when it did not.
