1. Set the geographic boundary before choosing stories
Rumford is a municipal town in Oxford County, Maine. That relationship matters because a page about a Maine statute, an Oxford County proceeding or an incident near Rumford does not necessarily serve the same audience. Bosseo’s public description says Legal News matches stories to a firm’s practice areas and state. It does not establish that every story will be locally relevant to Rumford or that a particular county or municipality is covered.
Recommended approach
At consultation, map the firm’s actual service area separately from Rumford. Decide whether the editorial scope should prioritize Rumford, Oxford County, Maine-wide legal developments, or a defined combination. Ask to see how a proposed story would be screened when its facts are statewide but its practical implications may differ locally. Do not use the 5,942-person estimate as a forecast of readership or demand.
