How are Local Service Ads different from regular Google Ads?+
Bosseo describes LSAs as a separate format that can appear above regular ads, the map, and organic results, with pay-per-lead pricing rather than pay-per-click pricing. Placement and pricing do not guarantee a particular result, so the firm should review lead quality and intake outcomes.
Should a Portland firm target all of Cumberland County?+
Not automatically. Portland is recorded in Cumberland County, but the county relationship and Portland’s population do not establish where your firm should advertise. Choose coverage based on accepted locations, practice areas, client eligibility, and capacity.
What does Google Screened involve?+
Bosseo’s public page describes license verification, insurance documentation, and background checks as part of the process. The firm should confirm the current requirements and prepare accurate documentation rather than assume that screening is automatic.
Will Local Service Ads guarantee calls or signed cases?+
No claim of guaranteed calls, consultations, signed cases, revenue, or demand should be used to make this decision. The appropriate review is whether the firm can define eligible leads, respond consistently, and measure what inquiries become.
How should we evaluate a potentially invalid lead?+
Use written criteria for wrong numbers, solicitors, out-of-area inquiries, and matters outside the selected practice areas. Record the reason and supporting information, then follow the applicable dispute process. Do not assume every unsuitable inquiry will qualify for credit.
Can LSAs work alongside SEO or intake services?+
They can address different parts of the client journey. Bosseo describes LSA, SEO, reputation, answering, intake, and attribution products separately. Discuss handoffs only after identifying the firm’s actual constraint; one product does not prove that another is necessary.
