Start with the geographic coverage you actually serve
Paris is a municipal town in Maine recorded in Oxford County. The 2020–2024 ACS five-year population estimate for Paris town is 5,317, with a margin of error of 14. That figure describes the town’s population; it does not establish how many people need legal help, how many search for a lawyer, or how many reviews your firm should receive. It also does not describe all of Oxford County or every community your firm may serve. A reputation program should therefore distinguish Paris from Oxford County and from any broader Maine service area. The practical question is whether your Google Business Profile, review requests, and internal reporting use the same geographic definition. If your firm serves clients beyond Paris, review activity may come from those communities as well. That is not a problem, but it should be understood rather than mistaken for Paris-specific demand.
Recommended approach
Before changing the review process, write down the communities and county relationships your firm intends to serve. Review profile categories, service descriptions, and reporting labels against that scope. Treat the Paris population estimate as context only, not as a target for reviews, inquiries, cases, or revenue.
