1. Start with the exact geographic question
Your firm may serve Old Orchard Beach residents, people who work there, visitors with Maine matters, or clients across York County. Those are different audiences. Old Orchard Beach is a CDP in York County; it is not the same geographic unit as the county, a metropolitan area, Maine as a whole, or a household or individual. A review program should therefore distinguish the place where a client lives from the location of the matter and the area in which the firm accepts cases. The local population estimate is useful for defining the place under discussion, but it cannot establish how many people need legal help or how many competitors operate there.
Recommended approach
Ask Bosseo to review your current service-area wording and decide which locations belong in your reputation plan. Keep public review requests focused on genuine client experiences rather than asking clients to mention Old Orchard Beach or any other place. Measure inquiries by accepted service area and matter type, not by population alone.
