1. Set the geographic brief before choosing stories
Your first decision is therefore geographic scope: should coverage address Norway only, Oxford County, a wider Maine service area, or a combination? That choice should reflect where your firm accepts matters and what its attorneys can competently discuss. A page about a statewide law change may be relevant to a Norway firm, while an incident-specific page may require careful treatment of the location and facts actually reported. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. Confirm how your intended Norway and Maine coverage would be handled before booking.
Recommended approach
Write a geographic brief that distinguishes Norway, Oxford County and Maine. Ask Bosseo to show how the brief would affect story selection, page wording and calls to action.
