1. Define the service area before judging intake performance
North Windham is a CDP in Cumberland County, Maine. Keep the geographic question precise: are you reviewing calls from people seeking representation in North Windham, calls routed to a North Windham service page, or all calls handled by the firm? Those are different populations.
Recommended approach
Before a consultation, write down the service territory, practice areas, and caller situations you want to distinguish. Ask whether the intake conversation records the relevant location, jurisdiction, deadline, and matter type.
