1. Define the audience beyond the town boundary
North Berwick’s recorded relationship with York County matters when you assess coverage. A story relevant to a firm serving North Berwick may concern a county court, a Maine law or an event elsewhere in the state. The town’s population estimate should not be converted into a forecast of readers or inquiries. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state, while its broader product page describes coverage of local and national legal-news sources for the firm’s state.
Recommended approach
Ask which geographic relationships the firm wants reflected in its coverage: North Berwick, York County, Maine statewide matters, or another clearly defined service area. Review whether each proposed topic is useful to the firm’s intended audience rather than publishing a page merely because it contains a nearby place name.
