1. Make the geographic boundary explicit
Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to its practice areas. Your firm may serve New Gloucester, the rest of Cumberland County, other parts of Maine, or a combination of areas. Those are different editorial choices. A story involving New Gloucester may be locally relevant, while a Maine statute or statewide enforcement action may matter to clients who never live in the town. Conversely, a national story may be legally interesting but too remote to support a useful local page.
Recommended approach
At consultation, define the service geography for each practice area separately. Ask whether a page should address New Gloucester, Cumberland County, Maine, or a broader area, and require each proposed story to explain that geographic connection before approval.
