Use New Gloucester as a service boundary, not a demand forecast
The Census records New Gloucester town in Cumberland County, Maine. Its 2020–2024 ACS 5-year population estimate is 5,766, with a margin of error of 25. That is useful when you define the geographic context for a firm serving New Gloucester, but it cannot tell you how many people will call, which practice areas they need, whether they will become clients, or whether additional intake coverage is justified. Those questions belong in your own intake review. Intake Coach can help you examine the calls your firm actually handles rather than treating population as a substitute for operating evidence.
Recommended approach
Define the service area and matter types you want to evaluate before reviewing coaching results. Keep New Gloucester, Cumberland County, Maine, and any broader service area distinct in your internal decisions. Then compare the calls you receive with the matters your firm is prepared to handle, without assuming that a local population estimate predicts performance.
