1. Start with the geography your firm actually serves
Harpswell is recorded as a municipal town in Cumberland County, Maine. That relationship matters when a timely page describes a local incident, court development, rule change or legal issue. A page should distinguish Harpswell from Cumberland County and from Maine as a whole rather than treating every story as interchangeable local content.
Recommended approach
Decide in advance which locations belong in a page, title, internal link or call to action, and which do not.
