1. Set the geographic boundary before reviewing ROI
A dashboard can only answer a local question clearly when the question has a defined geography. Gardiner is recorded as a city in Kennebec County, Maine. That distinction matters: Gardiner, Kennebec County, the broader Maine market, households and individuals are not interchangeable reporting categories. Bosseo’s public ROI Dashboard page describes rankings for service-and-city targets and says city data can inform decisions about where the next marketing dollar goes. For your consultation, ask whether Gardiner should be measured separately, grouped with other locations or compared with a wider geographic program.
Recommended approach
Write down every location you want to evaluate and require the dashboard review to use the same naming convention. Treat Gardiner as a defined municipal target, not as shorthand for all of Kennebec County or Maine.
