What can Lead Attribution show for an individual inquiry?+
Bosseo describes a record containing the channel, referrer, landing page, device, session detail and intake answers. Its public page also describes connecting calls and tracking outcomes through consultation and signed case. The exact fields available to your firm should be confirmed in a review.
Can it identify a Gardiner inquiry?+
It can be evaluated for use with Gardiner as a geographic reporting label, but Gardiner’s population does not establish local demand or guarantee that a particular inquiry will be identified. Ask Bosseo how geographic context would be represented in your firm’s data.
Will attribution prove which marketing channel caused a signed case?+
It can provide a recorded journey and source context, as described by Bosseo. That is stronger than relying only on memory, but attribution should still be interpreted carefully when a person uses multiple visits, channels or offline interactions.
Does the product include phone calls?+
Bosseo’s public page says calls can join the same journey, including call information and case-type tagging. Compatibility, access, recording practices and the precise connection with your phone environment should be reviewed before implementation.
Do we need to change our intake process?+
Bosseo states that attribution runs behind the scenes and that intake answers can attach to the journey. Your firm should still review its current questions, qualification rules, permissions and outcome updates so reporting reflects how the team actually works.
How should we evaluate the product before booking?+
Bring examples of your current source fields, intake questions, phone workflow and matter outcomes. Ask to see how the product handles an unknown source, a returning visitor, a call, a duplicate inquiry and a matter that does not become a signed case.
