1. Match breaking stories to the work you actually accept
Bosseo describes Legal News as a service that monitors legal-news sources, identifies stories relevant to a firm’s practice areas and state, creates pages for the firm’s website, and routes each page for approval. Its public page describes coverage of developments such as new laws, rule changes, appellate decisions, enforcement actions, recalls, and incidents that create legal questions. That is different from maintaining a general blog. For an Ellsworth firm, the first decision is whether your practice has a clear attorney angle when a relevant event occurs. A page about a legal development should help a reader understand the issue without implying that the firm represents everyone affected or predicting an outcome.
Recommended approach
List the practice areas you want considered, the matters you do not handle, and the kinds of developments that warrant review. Include whether a page should speak about Ellsworth, Hancock County, Maine, or a broader geographic area. Population in Ellsworth city is not a substitute for this practice-fit decision.
