1. Set the geographic brief before reviewing news
Caribou is recorded as a municipality in Aroostook County, Maine. The 2020–2024 ACS five-year population estimate for Caribou city is 7,382, with a margin of error of 28. That is geographic context and eligibility evidence only; it does not establish search demand, competition, legal need, leads or revenue. For Legal News, this distinction matters because a story may concern Caribou, another Aroostook County community, Maine generally or a broader area the firm serves. Those are not interchangeable audiences. Ask how a proposed page would identify its geography and whether the firm wants coverage limited to Maine or narrowed further to Caribou and Aroostook County.
Recommended approach
Prepare a written geographic policy for the consultation. Separate Caribou city, Aroostook County and statewide Maine coverage, then approve only the relationships that reflect the firm’s service area and professional judgment.
