Start with the geography your firm actually serves
Caribou is recorded as a city in Aroostook County, Maine. A law firm may serve only Caribou, several Aroostook County communities, all of Maine, or a different service area altogether. Those are different operating decisions. Intake Coach should therefore be evaluated against the geographic scope your firm has chosen, not against the city population as a proxy for demand. The available Census figure is eligibility context only. It cannot show how many people call, which practice areas generate inquiries, whether callers are qualified, or whether your team needs more capacity.
Recommended approach
Bring your actual service-area definition to the consultation. Decide which locations, matter types, and caller situations should be included in intake review. If your firm serves Caribou and the wider county, ask how coaching should distinguish a location question from a substantive case qualification issue. If you serve Maine more broadly, clarify whether one intake standard is appropriate across the full territory.
