What does Lead Attribution show for a lead?+
Bosseo’s public product page describes a journey record that can include channel, referrer, landing page, device, session detail and attached intake answers. It also describes outcome tracking through consultation and signed case. Confirm the exact scope for your firm during the consultation.
Can it distinguish Woodmere from the wider service area?+
Geographic reporting should be confirmed as part of implementation. Woodmere is a CDP in Jefferson Parish, and those are different geographic descriptions. Ask how your firm’s existing location information can be reviewed without combining Woodmere, the parish, metropolitan areas and Louisiana into one figure.
Does attribution replace asking how a client found the firm?+
Bosseo describes automatic journey information and presents attribution as an alternative to relying on a client’s memory or a manually maintained source field. Your team should still decide what intake questions, consent practices and records it needs for legal operations.
Can phone calls be included?+
Bosseo’s public page states that phone calls can join the same journey record and that call information can connect with the web session that produced the call. Ask about the call systems, records and outcome fields relevant to your firm before treating that as an implementation conclusion.
Will attribution prove which marketing channel produces cases?+
It is designed to connect journeys to recorded outcomes, including signed cases. That can support review, but it does not guarantee a result, establish causation in every situation or predict future performance. Your firm must maintain accurate outcome records and choose an appropriate review period.
Do we need to manage manual tags or spreadsheets?+
Bosseo’s public page says its instrumentation is built and maintained by Bosseo and describes no manual tagging requirement. Confirm what access, setup decisions and responsibilities would apply to your website, intake tools and phone process.