1. Define the Walker geography before reading a number
A Walker law firm may serve the town, the rest of Livingston Parish, or a broader Louisiana market. Those are different geographic scopes. The Census record identifies Walker as a municipality in Livingston Parish and reports 6,390 residents for the 2020–2024 ACS 5-year period. Bosseo’s public ROI Dashboard text says the product can show city data, service-and-city keyword targets, and leads by case type. That makes geographic definitions a first-order implementation question.
Recommended approach
Ask Bosseo to distinguish Walker from Livingston Parish and from any wider Louisiana targeting in the dashboard. Confirm whether a city label means the search target, the caller’s location, the landing-page location, or another field.
