1. Start with the geography your firm actually serves
Village St. George is recorded as a CDP in East Baton Rouge Parish. A dashboard should therefore make geographic definitions explicit rather than treating every Louisiana or parish-level result as a Village St. George result. Before reviewing performance, decide whether a metric describes Village St. George, East Baton Rouge Parish, another service area or the state. The population estimate provides context for the place; it does not establish that residents are searching for legal services or that a particular practice area is viable there.
Recommended approach
Ask Bosseo to show how location is represented in the proposed reporting view. Separate Village St. George observations from parish, metropolitan or statewide observations, and document which geographic label applies to each keyword, call, form and matter. Do not use the ACS population figure as a forecast.
