1. Set the geographic brief before discussing stories
Your firm may serve Tallulah, Madison Parish, a wider Louisiana area, or another combination of locations. Those are not interchangeable audiences. Tallulah is a city, while Madison Parish is the recorded county relationship for the city. A page about a Louisiana statute may be relevant statewide; a page about an incident requires more careful treatment of the actual location and the people affected. The Tallulah population estimate is useful for identifying the municipality being evaluated, but it cannot support a conclusion about how many people search for legal information or how many potential clients exist.
Recommended approach
Ask Bosseo to review the geographic boundaries you want Legal News to address: Tallulah, Madison Parish, selected Louisiana communities, or statewide topics. Require each proposed page to distinguish the location in the underlying news from the location where your firm accepts matters. Do not treat a Tallulah page, a Madison Parish page, and a Louisiana page as equivalent reporting units.
