1. Set the geographic boundary before choosing stories
St. Rose is recorded as a CDP in St. Charles Parish. That relationship matters because a story relevant to Louisiana may not be relevant to people seeking counsel in St. Rose or elsewhere in the parish. A statewide item may deserve coverage when it affects your practice, while a story tied to another Louisiana community may not belong on a page aimed at St. Rose readers. The population estimate of 7,644 is useful as place context only. It cannot tell you how many people search for legal information, how many need counsel, or how many firms compete for those inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for St. Rose, St. Charles Parish and any additional service areas your firm intentionally serves. Decide whether pages should use a St. Rose focus, a parish focus, a statewide focus or a clearly defined combination. Keep those choices consistent with your actual representation area and ethical review standards.
