1. Set the geographic boundary before choosing stories
The U.S. Census Bureau records St. Martinville as a municipality in St. Martin Parish. Its 2020–2024 ACS five-year population estimate is 5,297, with a margin of error of 21. That is a description of the place, not evidence of legal demand, search volume, competition, leads, cases, or revenue. A Legal News plan should therefore begin with the firm’s actual coverage decision: St. Martinville alone, St. Martin Parish, or a wider Louisiana area. Do not treat a page about a Louisiana story as automatically local to St. Martinville. A story should earn publication because it connects to a defined practice and a geographic audience the firm is prepared to serve.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for stories affecting St. Martinville, St. Martin Parish, and the broader Louisiana market. Decide which locations belong in the firm’s editorial scope before judging page usefulness.
