1. Set the geographic brief before discussing stories
Bosseo’s Legal News page says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. Your local brief should distinguish Slidell from St. Tammany Parish and from Louisiana as a whole. Slidell’s recorded relationship with St. Tammany Parish is useful when deciding whether a story involving the parish belongs in the firm’s coverage. It does not establish that residents search for legal information or that a particular topic will produce inquiries. A firm serving only Slidell may need a tighter editorial boundary than a firm that accepts matters throughout the parish or state.
Recommended approach
Ask Bosseo to show how geographic relevance would be defined for your firm. Decide whether coverage should address Slidell incidents, St. Tammany Parish developments, Louisiana laws and decisions, or a documented combination. Keep the scope visible in the approval standard so a timely story is not automatically treated as locally useful.
