1. Match coverage to the firm’s actual geographic scope
A Reserve firm may serve clients in Reserve, elsewhere in St. John the Baptist Parish, or across Louisiana. Those are different scopes. A page about a Louisiana statute may be relevant statewide, while a story tied to a particular road, court, agency, or parish may require narrower wording. The Census record identifies Reserve as a CDP and records its relationship to St. John the Baptist Parish; it does not establish where the firm accepts matters or where readers will come from. Bosseo’s public Legal News description says pages are matched to a firm’s practice areas and state. Before booking, ask how the service would handle Reserve-specific, parish-level, and statewide coverage without implying that every reader is a prospective client.
Recommended approach
Prepare a written service-area rule: Reserve only, St. John the Baptist Parish, selected Louisiana locations, or statewide coverage. Review sample topics against that rule and require geographic wording that accurately describes who may be affected.
