Start with Opelousas and St. Landry Parish coverage
The 2020–2024 ACS five-year population estimate is 15,495, with a margin of error of 41. For reputation work, the more useful question is whether the firm’s Google Business Profile, review requests and public responses accurately represent the area it serves. A firm may need to distinguish Opelousas from broader St. Landry Parish coverage rather than treating every nearby searcher as the same audience.
Recommended approach
During consultation, define the geographic language the firm actually uses, inspect the profile associated with the practice, and decide whether reporting should separate Opelousas activity from broader St. Landry Parish inquiries.
