1. Match news coverage to the people you serve
Old Jefferson is a CDP in East Baton Rouge Parish, not a synonym for the whole parish, the Baton Rouge metropolitan area or Louisiana. A page that mentions Old Jefferson should not imply that a parish-wide event occurred in the CDP, and a Louisiana legal development should not be presented as an Old Jefferson event. Bosseo says Legal News matches stories to a firm’s practice areas and state. That makes geographic labeling a central review question for your firm.
Recommended approach
Set geographic rules before reviewing topics. Decide when a page should name Old Jefferson, when it should identify East Baton Rouge Parish, and when Louisiana is the accurate scope. Ask whether the page clearly distinguishes an incident location, a law’s jurisdiction and the communities your firm serves. Do not use the ACS population estimate as a forecast of demand.
