1. Start with the geography your firm actually serves
Oak Hills Place is a CDP in East Baton Rouge Parish, not a synonym for the whole parish or the wider Louisiana market. That distinction matters when reviewing city, parish, state and service-area reporting. The dashboard’s public product description says it can show rankings for service-and-city targets, leads by case type, and which cities produce clients. For your consultation, ask to see how Oak Hills Place is represented alongside any other places your firm intentionally serves. Do not treat the Census population estimate as a forecast of inquiries. Instead, use the geography to define the reporting question: are you measuring visibility and contacts associated with Oak Hills Place, or are you measuring a broader parish and Louisiana footprint?
Recommended approach
Write down the exact geographic labels you want reviewed before the consultation. Ask how a city, parish or statewide result will be separated in the dashboard, and do not combine them when judging a practice area or channel.
