1. Set the geographic boundary before judging performance
Your New Orleans market may include the city itself, Orleans Parish, or a wider service area. Those are not interchangeable. The available Census record identifies New Orleans city as a municipality and records its county relationship as Orleans Parish. It does not establish how many people seek legal help, how many firms compete, or how many inquiries a review program could produce. Start by deciding which Google Business Profile, service area, and matter types the firm wants to evaluate. Then separate city-level visibility from work accepted elsewhere in Louisiana.
Recommended approach
Bring the firm’s actual service-area definition to the consultation. Ask Bosseo to distinguish review and inquiry observations tied to New Orleans from activity tied to other Louisiana locations. Do not use the city’s population as a forecast.
