1. Set the geographic boundary before you judge performance
The 2020–2024 ACS five-year population estimate is 27,571, with a margin of error of 54. For dashboard governance, the distinction matters. A firm may serve New Iberia, other parts of Iberia Parish, Louisiana or a wider service area, but those places should not be mixed into one city result without a stated rule.
Recommended approach
Ask Bosseo to show how city, parish and broader Louisiana activity are represented. Decide whether the dashboard should distinguish New Iberia from Iberia Parish and from other service areas. Require a written geographic definition for rankings, calls, forms, leads and matters before using the dashboard for budget decisions.
