1. Set the geographic boundary before choosing stories
New Iberia is recorded as a municipality in Iberia Parish, Louisiana. That relationship matters because a page about a statewide law, a story involving Iberia Parish, and a matter specifically affecting New Iberia may serve different readers. A city population estimate is useful for defining the place under review, but it cannot tell you whether people are searching for a legal explanation or whether a story will produce an inquiry. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. The practical question for your consultation is how that state-level coverage will be reviewed for New Iberia relevance.
Recommended approach
Bring a written geographic policy to the consultation. Separate New Iberia, Iberia Parish, other Louisiana communities and statewide developments. Ask which relationship will appear in a proposed page, when a story is too broad to publish, and whether your approval can exclude coverage that does not fit the clients you serve.
