1. Set the geographic boundary before reading the totals
The dashboard page says rankings can be tracked by service and city, and that case-type and city data can inform decisions. For a firm serving Mandeville, the city is not interchangeable with St. Tammany Parish, the broader Louisiana market or an entire metropolitan area. The Census records Mandeville as a municipality in St. Tammany Parish, with an estimated population of 12,946 for 2020–2024. That is useful for defining the place under review, but it is not proof that residents are searching for a particular legal service or that a page will generate a matter.
Recommended approach
At the consultation, specify whether the dashboard should distinguish Mandeville from other St. Tammany Parish locations and from statewide targets. Ask to see how city labels are applied to rankings, calls and leads. Do not treat a larger geographic roll-up as evidence that Mandeville itself produced the activity.
