1. Set the geographic boundary before choosing stories
The Census record identifies Kenner as a municipality in Jefferson Parish. A Kenner firm may also serve clients elsewhere in the parish or across Louisiana, but those are separate coverage decisions. A page about a Kenner incident, a Jefferson Parish proceeding and a statewide law change should not be treated as interchangeable. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. The firm therefore needs to decide whether a story should be framed around Kenner, Jefferson Parish, Louisiana or a wider audience before publication.
Recommended approach
Create a written geographic policy for approvals. Specify which Kenner and Jefferson Parish developments are in scope, which Louisiana-wide changes warrant explanation, and when a page should avoid implying that a statewide issue is specific to Kenner. Review whether the proposed coverage accurately names the affected place and whether the firm can responsibly explain the legal question for that audience.
