1. Define the audience before you evaluate a news page
Inniswold is a CDP in East Baton Rouge Parish, Louisiana. That distinction matters for Legal News because a timely page should be tied to a real legal question and a clearly stated service area, not merely to the place name. Review whether your firm wants coverage written for people in Inniswold, for a broader East Baton Rouge Parish audience, for Louisiana, or for more than one geographic level. Keep those audiences separate in page language and measurement.
Recommended approach
Start with a written geographic rule. For each proposed story, decide whether the legal issue is relevant to Inniswold, East Baton Rouge Parish, Louisiana or a wider audience. Instead, compare the page’s actual audience, engagement and qualified inquiry records with the firm’s stated service area over time.
