1. Set the geographic boundary before reviewing story coverage
Gardere is recorded as a CDP in East Baton Rouge Parish. That relationship matters because a local legal-news strategy should distinguish Gardere from the parish, the broader Baton Rouge area, other Louisiana communities and statewide subjects. A Gardere firm may serve people beyond the CDP, but that should be an explicit firm decision rather than an assumption drawn from the population record. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state and monitors local and national legal-news sources for the state. It does not establish that every Gardere or East Baton Rouge story will be covered, nor does it establish demand for a particular topic.
Recommended approach
Ask Bosseo to review coverage by practice area and geography: Gardere, East Baton Rouge Parish, the firm’s chosen metropolitan or statewide service area, and any locations the firm intentionally excludes. Treat the population estimate as eligibility context only. Do not use it to forecast inquiries or justify a publication volume.
