1. Set the geographic boundary before reviewing story coverage
Gardere is recorded as a CDP in East Baton Rouge Parish. That relationship matters because a local legal-news strategy should distinguish Gardere from the parish, the broader Baton Rouge area, other Louisiana communities and statewide subjects. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state and monitors local and national legal-news sources for the state. It does not establish that every Gardere or East Baton Rouge story will be covered, nor does it establish demand for a particular topic.
Recommended approach
Ask Bosseo to review coverage by practice area and geography: Gardere, East Baton Rouge Parish, the firm’s chosen metropolitan or statewide service area, and any locations the firm intentionally excludes. Do not use it to forecast inquiries or justify a publication volume.
