1. Set the geographic boundary before you judge review performance
Fort Polk South and Vernon Parish are not interchangeable labels. Fort Polk South is a census-designated place; Vernon Parish is the recorded county relationship for that place. Your firm may serve Fort Polk South while also accepting matters from other communities, but the review plan should state which geographic audience it is intended to reach. A population estimate is eligibility context, not proof that people in the area are searching for a particular practice or choosing among firms.
Recommended approach
Begin with a written service-area decision: Fort Polk South only, Fort Polk South plus selected Vernon Parish communities, or a broader Louisiana footprint. Then compare review activity and inquiries within the geography you actually want to evaluate. Do not use the Fort Polk South population estimate as a forecast. Ask Bosseo to review whether your profile, service pages and measurement plan reflect the same boundary.
