1. Start with the Estelle service area, not an assumed lead count
The Census record identifies Estelle CDP and its relationship to Jefferson Parish. It does not establish how many people search for a lawyer, how many visitors reach your site, or which legal matters they need. That distinction matters when you evaluate Video Intake. The product should be configured around the firm’s actual service area and accepted matters, rather than around a population figure treated as a forecast. Review whether visitors from Estelle should follow the same path as visitors elsewhere in Jefferson Parish or Louisiana, and decide whether location is a qualification question, a routing field, or simply information your team reviews later.
Recommended approach
Bring your current service-area rules to the consultation. Ask Bosseo to show where location can be captured in the visitor path and how your team would distinguish an accepted geography from a matter that needs review. Do not approve a business case until you have your own baseline for website visitors, completed inquiries and retained matters.
